Adidas, NHL introduce ‘Reverse Retro’ jerseys for all 31 teams
Next to the Red Wings’ classic winged wheel are Reverse Retro jerseys for the Calgary Flames, Toronto Maple Leafs and Anaheim Mighty Ducks.
Adidas and the NHL jointly have released the designs of “Reverse Retro” jerseys for all 31 teams.
The goal was to design jerseys “representing unique and historical moments in each club’s history, while refreshing the color and design combination for an all-new presentation,” according to a release.
The Red Wings’ jersey does not look that much different from the team’s usual road uniform. It is mostly a plain white jersey with no alteration of the classic “winged wheel” logo on the front and gray instead of red trim on the sleeves and along the bottom.
But some of the jerseys display distinctive throwback logos, such as Calgary’s flaming horse head and Anaheim’s cartoonish Mighty Ducks.
This is the first time in NHL history that all 31 teams will take part in an alternate jersey program.
“Hockey fans love retro jerseys, and Reverse Retro is a great opportunity for adidas to work closely with the NHL and all 31 teams to bring back a design from a meaningful point in team history with a unique twist,” Dan Near, senior director at adidas Hockey, said in a statement. “Our goal from day one has been to work with the NHL and all of the teams to bring creativity, innovation, and energy to the sport with all that we do. What better way to do that than to bring together the nostalgia of historical moments in each team’s history with something new via designs that have never been seen before in the sport.”
Brian Jennings, NHL chief brand officer and senior executive vice president, added, “NHL team jerseys have long carried deep historical significance for avid and casual hockey fans. Through the years, the design of each team jersey has evolved to balance history and authenticity with cultural touchpoints. The Reverse Retro program is a celebration of the hockey jersey’s confluence of nostalgia, style and broad appeal. As a brand, adidas sits at the epicenter of youth, sports and lifestyle and is the ideal partner for this exciting initiative.”
Each team will wear this alternate jersey in multiple games during the upcoming season with special head-to-head matchups that will be announced at a later date.
and team stores, with a wider release on Dec. 6. They will cost between $180-$225 in the U.S and $200-$250 in Canada.